World Organizations Ask Big Soda to Stop Marketing to Kids

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Health organizations around the world are asking the largest beverage industries, Coca-Cola and PepsiCo to adopt changes in regards to marketing to kids ages 16 and younger.

Gathering with the Center for Science in the Public Interest (CSPI) in Wash. D.C., groups such as The World Public Health Nutrition Association, World Obesity Federation, Healthy Latin America Coalition, Alianza por la salud Alimentaria, and more wrote to big soda’s CEO’s and institutional investors to consider the soda-related health risks that communities in low-income countries continue to face with rising rates of diabetes, obesity, and heart disease.

Billions of dollars is spent in marketing soda world-wide and much of the “core demographic” according to CSPI’s recent article, are teens and low-income countries.

Studies show that Latino kids on average consume more sugary beverages than their peers, and with each sugary beverage risks of becoming obese increase.

The letters from the organizations asked for the industry to stop fighting public health measures aimed to help people’s health with soda marketing restrictions, soda taxes or warning labels and also asked the industries to rethink reduction in container sizes to 40 calories per 12 ounces.

CSPI’s president, Michael F. also stated in the recent article, “…It’s time for soda marketers to begin exercising their corporate responsibility, and honestly acknowledging their main product’s contribution to obesity and chronic disease…”.

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