Nat’l Program to Reduce Health Inequities in Latino, Minority Communities



The Robert Wood Johnson Foundation (RWJF) has awarded grants of up to $250,000 to 10 local organizations to implement community-based strategies to build and sustain healthy neighborhoods from East Los Angeles to Harlem. The 10 groups are funded through Communities Creating Healthy Environments (CCHE), a new RWJF national program, and will organize community residents to become more involved in the policy-making process and build public support for changes to help families lead healthier lives. CCHE will help them develop effective interventions to address root causes of childhood obesity in their communities. The 10 selected groups are: Inner City Struggle, East Los Angeles, Calif., empowers youth and adults to advocate for school policy changes. Asian Pacific Environmental ...

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RWJF Grants Help Communities Like San Antonio, TX, Tackle Child Obesity



The Robert Wood Johnson Foundation (RWJF) has awarded multi-year grants to 41 communities across the country in an expansion of a landmark program to reverse the childhood obesity epidemic by 2015. One of the sites is San Antonio, Texas, one of the nation's most historic cities, and one of the heaviest. Local leaders in this predominantly Hispanic city have been addressing the issue through multiple lenses as they work to combat rates of obesity and overweight as high as 76 percent. The San Antonio Metropolitan Health District (Metro Health) and San Antonio Restaurant Association recently formed a partnership to press for healthier restaurant menus. By introducing options with lower calories, fat and sugar, they hope, restaurants will create greater consumer demand for such foods. A ...

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Award-winning cancer resource available in Spanish



If you or someone you know has been diagnosed with cancer, make sure you have the Cancer Survival Toolbox®, a free, award-winning program that helps people develop essential skills to deal with cancer, such as finding reliable information, communicating with your doctor and finding ways to pay for care. Each section of the program is available in Spanish. Two new stand-alone sections focus on living with multiple myeloma and non-Hodgkin Lymphoma. The Toolbox can help anyone who is facing hard decisions due to cancer, and can be used by family members or caregivers on behalf of someone else affected by cancer. You can read and listen to each program for free here or download free podcasts from iTunes. To order a free CD version of the program in English or Spanish, go here or call ...

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New Bi-Cultural Anti-Smoking Campaign Targets Latino Youths



Smoking makes you "Stupidiota." That's the simple thought behind the new bi-cultural youth smoking prevention campaign by DC Tobacco Free Families, which seeks to empower Latino youths to become the messengers and stewards of this cause. A powerful and fascinating creation of Communications-Marketing agency, Elevation, Stupidiota features two TV PSAs inspired by popular video games (The SIMS and World of War Craft), a radio PSA with a catchy Reggaeton beat and other guerilla marketing tools. The campaign equips youth with the tools they need to stay tobacco free and proclaim No Soy Stupidiota (I ain’t no Stupidiota). For more information on Stupidiota, click here. Watch the stupidiota PSA inspired by World of War Craft here or ...

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Cancer Center Adds Spanish-Language Support Group



Washington's Tri-Cities Cancer Center has started a support group for Spanish-speaking women dealing with cancer because exisitng English support groups didn't meet the Hispanic community's needs, the Tri-City Herald reports. The new group helps educate Hispanic men and women about their cancer. Here's more from the news report: The group is facilitated by Monica Escareo, an interventionist/health educator for the Center for Hispanic Health, part of the Fred Hutchinson Cancer Research Center. Escareo said the Center for Hispanic Health already has three Spanish-language cancer support groups in the lower Yakima Valley. Some Hispanic women feel like the disease is their fault, Escareo said. A support group can help change that and reassure them that not all cancers are terminal. ...

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New Spanish-Language Reality Show Competition Focused on Healthy Living



On Jan. 30, Puerto Ricans and other Hispanics living in the U.S. can tune in to a new original reality show competition aimed at giving Puerto Ricans a Total Transformation of lifestyle, which will air in the United States exclusively on WAPA America, the U.S. cable network arm of Puerto Rico's leading broadcaster. The new show, titled "Transformacion Total" (Total Transformation), will place 18 contestants from all regions of Puerto Rico together in a house for 15 weeks where they will work with a group of professionals as they take important steps toward adopting a new, healthy lifestyle. Former Miss Universe Zuleika Rivera will host the ...

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Battling Obesity in America



The problem of obesity in America is a subject of a new CBS Evening News series, "Where America Stands," which looks at problems the nation faces as it enters a new decade. The report tells about the challenges of obesity -- two-thirds of Americans are overweight, and childhood obesity has tripled in the last 30 years -- and features tips and potential solutions. A Latino family is highlighted in CBS' coverage. In Baldwin Park, Calif., which has six fast-food restaurants for every one that sells fresh produce, Connie Gonzalez and her mother Maria volunteer with the program Healthy Kids, Healthy Communities, which pushed for a ban on new drive-thru restaurants. Connie Gonzalez helped convince the school board to make salad bars a staple, and 100-minutes of weekly ...

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Diabetes on the Rise in Older Mexican Americans



The percentage of Mexican Americans with type 2 diabetes, the kind closely linked to obesity, has nearly doubled since 1993, according to new research reported by Reuters. A decline in diabetes-related complications in the overall U.S. diabetic population hasn't also occurred in Mexican Americans ages 75 and up, the study found. Mexican Americans generally have a greater risk of diabetes that whites, but age trends in this population group have been largely unstudied. To investigate trends in older Mexican Americans, the researchers looked at data from a community-based study of Mexican Americans ages 75 and older living in the southwestern U.S. Their analysis included 1,132 men and women who were surveyed between 1993 and 1994, and another group of 902 surveyed in 2004 and ...

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NEW! Latino Cancer PSA: Breast Cancer



Please watch our new Latino cancer PSA: "Fast Life." This true-to-life PSA shows that, despite busy lives, Latinas ages 40 and older should set aside time to take care of their own health and get their mammogram each year that can detect breast cancer early, when it is most treatable. Watch in English: Or watch in Spanish: How did this PSA affect you? Did it move you? Why or why not? Let us know in the comments ...

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