We at Salud America! care about improving Latino health. That’s why we're excited to announce we have won three Communicator Awards for our efforts to promote awareness of and solutions to Latino health issues! 2017 Communicator Award of Excellence, Content & Marketing Campaign—Branded Social Campaign, Salud America! Latino Health Campaign
2017 Communicator Award of Distinction, Website (Health), Salud America!
2017 Communicator Award of Distinction, Copy or Writing for Websites, Salud America! Communicator Awards, presented by the Academy of Interactive and Visual Arts, honor international marketing and communications that "transcends innovation and craft" and made a "lasting impact." Salud America!, formerly called SaludToday, is led by Dr. Amelie G. Ramirez, ...
The newly released UConn Rudd Center Parents’ Attitudes Towards Food Marketing Report highlights parents’ views about food marketing to children and food self-industry regulation, and their support for policies to help encourage healthy eating for their children. The Rudd Center surveyed over 3,500 parents with children ages 2 to 17. Researchers used a cross-sectional sample of parents, including black, Hispanic, and low-income parents, and assessed changes from 2012 to 2015. Because we don't live in a bubble, building a culture of health requires a look at food companies' marketing practices. For example, baby food marketing to Latino parents does not align with expert opinion, and 90% of snack food ads push unhealthy options to Latino kids. according to two other reports by ...
Many Latino preschool kids deal with heavy advertisements of unhealthy food marketing and consume more sugary beverages and junk foods than their peers. Now a new study highlights the importance of healthier food marketing to kids of preschool age. The study reported on in Pediatrics found that food advertisement exposure may actually encourage more eating among the young, and depending on which foods are offered, could be adding to a risk for unhealthy weights. Sixty children ages two to five were given a healthy snack then asked to watch a 14-minute TV ad, half watching an ad about food, the other half watching an ad featuring a department store. They were then given an option after seeing the ads to consume more snack foods, where the kids who saw the food ad ate 30 more ...
Unhealthy food and beverage marketing ads are targeted more at Latinos and minorities on TV, social media and more, according to recent research. The Praxis Project, led by Latino advocate Xavier Morales, and others filed a legal complaint against Coca-Cola and the American Beverage Association for deceptive marketing practices that push sugary drinks to communities of color. The complaint was filed in federal court in California is confusing the public, and indicates “the world’s largest soft-drink maker and the trade association run ads that tout the energy boost from drinking soda, and disregard scientific findings that sugary beverages can lead to obesity, diabetes, and heart problems,” according to a CBS News report. Both Coca-Cola and the American Beverage ...
The Praxis Project, an California advocacy group led by Latino advocate Xavier Morales, filed a legal complaint against Coca-Cola and the American Beverage Association for deceptive marketing practices that push sugary drinks to communities of color. The legal complaint indicates "the world’s largest soft-drink maker and the trade association run ads that tout the energy boost from drinking soda, and disregard scientific findings that sugary beverages can lead to obesity, diabetes and heart problems," according to a CBS News report. The complaint was filed in federal court in California. Both Coca-Cola and the American Beverage Association called the lawsuit as unfounded, and said they are working to lower the public’s sugar consumption, CBS News reports. The Praxis ...
This is part of our Sugary Drinks & Latino Kids: A Research Review »
Latino kids have rates of media exposure
The American Academy of Pediatrics (AAP) discourages TV watching among all children younger than 2.46 In 2014, a randomized obesity prevention trial investigated racial/ethnic trends in infant feeding and activity behaviors and their relation to future obesity risk among 863 parents (50% Latino) of 2-month-old infants.47 According to study investigators, parental adherence to the AAP’s TV-watching recommendation was low.48 Nearly 50 percent of all parents reported active TV-watching among their infants, with over 90 percent reporting that infants had exposure to TV throughout the day.47 For Latinos, 41 percent of infants took part in active TV watching for ...
Digital marketing-versus print advertising, product labels, and television commercials-is uniquely problematic today in that marketers are able to aggressively reach a pregnant woman with personalized content early and constant, which may undermine breastfeeding, according to a preliminary analysis of social media marketing of infant formula by the Berkeley Media Studies Group (BMSG) in September 2016. Breastfeeding is good for mothers and babies, and it's free; however, Latina moms face many barriers when attempting to reach their personal breastfeeding goals, one of which is the widespread marketing of infant formula, thus they have lower breastfeeding rates and are burdened by health disparities. Researchers found "a number of examples of formula companies using social media to ...
Some grocery stores are working towards helping consumers make the healthy choice the easy choice for consumers. H-E-B, a popular and large grocery chain located throughout Texas has been practicing healthy marketing practices like marking food products with nutritional tags, helping consumers online with the Health and Wellness section of their website and including select ingredients marking for products made with no artificial ingredients. Nutritional tags like on the H-E-B made products help consumers clearly see healthier food options like foods with low sodium, low saturated fat, sugar-free products, and products that may be a fiber source or something that is heart healthy. These markings can help consumers conveniently see products that may be a better option for them in ...
Parents, pediatricians, and health providers, especially those serving Hispanic communities, should be aware of the extensive marketing for sugar-sweetened toddler milk and nutritional supplement brands aimed at Latino parents. Marketing infant formula to pregnant Latinas is associated with reduced rates of initiating breastfeeding, shorter duration of breastfeeding, and increased use of formula. According to Baby Food FACTS, a new report released today by the UConn Rudd Center for Food Policy & Obesity, nearly 60% of infant and toddler food and drink advertising dollars promoted products that are not recommended for young children, including sugar-sweetened toddler milk. The American Academy of Family Physicians and the American Academy of Pediatrics (AAP) do not ...
