Search Results for "marketing"

Students Use Healthy Marketing To Help Decrease Diabetes Rates



Healthy marketing can help people purchase more produce, shows a recent study, but it also can help people who speak different languages see the healthier choices in stores. Two years ago, working in various neighborhoods in California, including Simi Valley, Moorpark, Thousand Oaks and Newbury Park, Latino teens also saw the difference healthier marketing can do to protect the hearts of their family members. Six Spanish-speaking high school teens came up with a simple way to help mark healthier foods, despite lingual obstacles, and show other Spanish-Speaking shoppers which foods were best for their health, all by following dots. Dots? Yes, students placed colored dots to help shoppers understand health benefits of certain foods while shopping. Red dots on food showed ...

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Resource about Food Marketing to Children: Digital Module



To help increase awareness of unhealthy food and beverage marketing and inspire collective action to make positive changes in communities, schools and other places that children gather, the UConn Rudd Center for Food Policy & Obesity created a set of presentations as a resource for advocates to spread the word about unhealthy food and beverage marketing in their communities.  The presentations are suited for a wide-range of audiences including health department outreach events, parent gatherings, school PTO meetings or school wellness committee, faith and youth groups, and food policy councils. Among these resources is a downloadable presentation on "Food Marketing to Youth: What's the Harm?", which explains the importance of eating healthy foods, the truth about how millions of ...

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Educational resource on “Food Marketing in Schools”



Many parents are unaware of the marketing kids see in their schools about food. Many times, kids are marketed unhealthy food options as large food companies sponsor school activities and events. What does it teach kids when the products are featured in the halls, cafeterias, vending machines and athletic fields are the same ones that their teachers and parents tell them are not good for their health? The UConn Rudd Center for Food Policy & Obesity has created a set of presentations to help advocates inform their communities on how unhealthy marketing practices contribute to an epidemic of poor diet among youth, and what communities can do to help ensure that their children grow up at a healthy weight. Among these resources is a downloadable presentation on "Food Marketing in ...

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Food Marketing to Youth: What’s the Harm?



Looking for a new resource to spread the word about unhealthy food and beverage marketing to kids in your school or community? The UConn Rudd Center for Food Policy & Obesity has created a set of presentations to help advocates inform their communities on how unhealthy marketing practices contribute to an epidemic of poor diet among youth, and what communities can do to help ensure that their children grow up at a healthy weight. Among these resources is a downloadable presentation on "Food Marketing to Youth: What's the Harm?", which explains the importance of eating healthy foods, the truth about how millions is spent in unhealthy food marketing towards kids and how to talk to kids and reduce advertising impacts on kids. Latino kids often see more ads on TV than their white ...

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Salud America! Wins International Marketing and Communications Award


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Spreading the word about how to improve health for all people, including Latinos, is a dire need. That’s why Dr. Amelie G. Ramirez, leader of the Institute for Health Promotion Research (IHPR) at UT Health San Antonio, created Salud America!, formerly called the SaludToday blog and social media campaign. Salud America! was recognized with four Communicator Awards. We won “silver” in the content and marketing category and “silver” in the community action, writing, and website categories Please help us continue to raise awareness of health issues and solutions by following us @SaludAmerica on Twitter, Facebook, YouTube, Instagram, and ...

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World Organizations Ask Big Soda to Stop Marketing to Kids



Health organizations around the world are asking the largest beverage industries, Coca-Cola and PepsiCo to adopt changes in regards to marketing to kids ages 16 and younger. Gathering with the Center for Science in the Public Interest (CSPI) in Wash. D.C., groups such as The World Public Health Nutrition Association, World Obesity Federation, Healthy Latin America Coalition, Alianza por la salud Alimentaria, and more wrote to big soda's CEO's and institutional investors to consider the soda-related health risks that communities in low-income countries continue to face with rising rates of diabetes, obesity, and heart disease. Billions of dollars is spent in marketing soda world-wide and much of the "core demographic" according to CSPI's recent article, are teens and low-income ...

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6 Candy Companies Agreed To Stop Marketing To Kids



Marketing companies often promote junk food ads to kids, who are at risk of not growing up with a healthy weight. The Council of Better Business Bureaus announced that six candy companies have now agreed not to advertise their brands to kids. These brands, Brach's, Lemonhead, Ghirardelli, Jelly Belly, Mike and Ike, and Welch's Fruit Snacks, are all now part of the first companies to participate in the Children's Confection Advertising Initiative. One way to ensure that the candy industry uniformly rejects advertising to children, explains the Center for Science in the Public Interest (CSPI), is to recognize the progress these companies have made. CSPI encourages those interested in supporting these healthy efforts, to share a "thank you" to these companies on social ...

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Food & Latino Kids Research: Marketing of Unhealthy Food


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This is part of our Food and Latino Kids: A Research Review » Many people face financial challenges to healthy eating Focus groups of Latino mothers have revealed that the most significant barrier to establishing healthy eating habits for their children is financial constraint.82 Many Latino families experience intermittent or chronic food insecurity; however, food is usually given the highest priority. Because of financial constraints, lower-income Latino mothers’ food purchases are driven almost exclusively by price.83 Mothers have expressed that they commonly travel to several different locations to purchase specific items at the lowest prices available.82 These practices demonstrate that Latino mothers’ desire to provide healthy meals for their families and protect ...

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#SaludTues Tweetchat 1p ET 8/11/15: The Crisis of Junk Food Marketing to Kids


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Some kids are a particularly attractive target for food marketers because of their increasing population size, spending power, and media exposure. Who’s targeting these kids? Do they see more healthy or junk food ads? Use #SaludTues to tweet with us on Aug. 11, 2015, as we unveil the results of a new study that explores the targeting of unhealthy foods and drinks to some kids, and which companies are doing the most targeting: WHAT: #SaludTues Tweetchat: “The Crisis of Junk Food Marketing to Kids" TIME/DATE: 1-2p ET (Noon-1 p CT), Tuesday, August 11, 2015 WHERE: On Twitter with hashtag #SaludTues HOST: @SaludAmerica CO-HOSTS: The Rudd Center for Food Policy and Obesity (@UConnRuddCenter); the African American Collaborative Obesity Research Network ...

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