Search Results for "marketing"

Junk Food Marketing’s Contribution to Latino Childhood Obesity



Editor's note: This editorial by Dr. Amelie G. Ramirez was part of a MomsRising blog carnival on Oct. 30, 2013. Food marketing to kids is a huge piece of the U.S. obesity puzzle. Latino kids are a prime target for food marketers, largely because of their large population numbers—they comprise 22% of all U.S. youth and will rise to 30% by 2025. But there are other reasons they are such a target. Latino kids have higher rates of exposure to media—TV, computers, video games, etc.—in a typical day than do their white peers, about 13 hours compared with 8.36 hours. And Latino teens have been called “superconsumers” of soda, candy, and snacks spending 4% more than non-Latino teens. The result? About 84% of kid-targeted food and drinks ads on Spanish-language TV ...

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Fast Food Companies Increasingly Target Latino, Black Kids with Marketing for Unhealthy Foods



Fast-food restaurants continued to target black and Hispanic youth, populations at high risk for obesity and related diseases, according to a new report. Spanish-language fast-food advertising to Hispanic preschoolers increased by 16%, according to Fast Food FACTS 2013. The report, by the Yale Rudd Center for Food Policy & Obesity, examines the nutritional quality of fast food and how 18 top chain restaurants market their foods and drinks to kids. In 2012 the fast food industry spent $4.6 billion to advertise mostly unhealthy products, and children and teens remained key audiences for that advertising. The report highlights a few positive developments, such as healthier sides and drinks in most restaurants’ kids’ meals, but also shows that restaurants still have a long ...

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Dr. Francisco G. Cigarroa: Lung Surgeon and Chancellor of The University of Texas System



Dr. Francisco G. Cigarroa, UT Health San Antonio’s Malú and Carlos Alvarez Center for Transplantation, Hepatobiliary Surgery and Innovation Director, still remembers the greatest gift he’s ever received.   It didn’t come in the form of an award, a plaque, certificate, or even a baked good.  It came from a 6-year-old patient.   Cigarroa was astonished when the girl he had operated on a few months prior opened her mouth to sing a song meant especially for him.   He cried.  “To this day it’s still the most beautiful gift I’ve ever gotten, and she had the voice of an angel,” Cigarroa recalled. “Sometimes the greatest gifts come in the most unexpected ways.”  Cigarroa has held many titles over the course of his illustrious career, including being ...

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How Selena Quintanilla-Pérez Continues to Inspire Latinos Today


Selena Quintanilla Perez

As young kids, we all have dreams. Whether it’s a firefighter, a teacher, or an astronaut, we are inspired to do big things. For Selena Quintanilla-Pérez, better known as Selena, she dreamed of being a music artist – and that’s exactly what she did. “She had hopes and dreams just like the rest of us. She had a family that supported those dreams and did what they could to make them a reality. She may have achieved success as a recording artist but she never intended to limit herself,” according to Smithsonian Magazine. To honor Selena during Hispanic Heritage Month, let’s dive into her life, accomplishments, and how her legacy continues to live on in the Latino community. Selena and Her Humble Beginnings The youngest of 3 siblings, Selena was born in Lake ...

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Watch Webinar: How to Support Latino Cancer Survivors



Latinos with cancer face a challenging survivorship journey. Explore these cancer survivorship challenges at UT Health San Antonio’s webinar, “How to Support Latino Cancer Survivors,” which occurred at 11 a.m. Central on Monday, July 15, 2024. The webinar featured experts from the Mays Cancer Center at UT Health San Antonio, Genentech, as well as cancer survivors and safety-net organizations, who will explore cancer among Latinos and how to help them on the road to recovery. Topics covered patient advocacy, support groups, clinical trials, referrals to resources through screening for social determinants of health, and more. This is a part of a webinar series, “Let’s Address Health Equity Together.” The series is a collaboration of the Salud America! program at ...

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La Representación Importa: The Need for More Latinos in Film, TV



After decades of underrepresentation, whitewashing, and villainizing, a spike of positive representation of ethnic minorities, such as Latinos, has swept into Hollywood and mainstream media. Latino pioneers like José Ferrer, Edward James Olmos, and Rita Moreno broke systemic barriers to play defining roles in an industry dominated by White actors, paving the way for future Latino actors and Latino-led projects to break from the mold. This success has led to a new wave of notable Latino standouts and projects. America Ferrera, a U.S.-born Latina of Honduran heritage, nabbed an Oscar nomination for Best Supporting Actress in Barbie (2023). Pedro Pascal, born in Chile, delighted audiences in the titular role of The Mandalorian before taking the lead in HBO’s TV adaptation of video game ...

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The State of Cigarette Smoking and E-Cigarette Use in Latinos



Only 7.7% of Latino adults in 2021 smoked cigarettes, which is lower than the national prevalence of 11.5%, the Truth Initiative reports.  But the news isn’t all good.  While Latino adults have a lower usage rate of all tobacco products than adults overall, smoking prevalence differs widely within Latino subgroups and by gender.  Let’s explore Latino tobacco use and why it matters for health.  Cigarette Smoking Patterns in Latino Adults    Latinos in the U.S. that identify as Puerto Rican reported the highest current smoking prevalence at 17%. The lowest rates are among Latinos with Central or South American origin (6%), the Truth Initiative reports.  Latina women have a lower smoking rates (6%) than Latino men (12%).    In 2022, 7.8% of young Latino adults ...

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260 Salud America! Members Tell FDA to Curb Added Sugars!


sugary drinks added sugars woman grocery aisle shopping food

Recently, the FDA sought public comment on strategies to reduce added sugar consumption. Sugary drink consumption, which is heavy among Latino children, represents a large portion of the added sugar intake in the diets of Americans. This increases risk of obesity and disease. Salud America! created a model comment that people could submit to FDA to share five pediatrician-approved ways to limit sugary drink consumption among children! Comments were due Jan. 22, 2024. Update 1/24/24: Salud America! members submitted 260 of the 418 comments that FDA received to reduce added sugars and limit sugary drinks in the American diet! View the Salud America! Model Comment to Reduce Added Sugars, Sugary Drink Consumption Greetings,  I applaud FDA for seeking public input on reducing ...

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Toolkit: How to Screen for Sugary Drink Consumption in Early Childhood


screen for sugary drinks doctor parent child

Did you know Latino kids consume more sugary drinks—soda, sports and energy drinks, sugary fruit juices, and flavored milk—than the average child? Heavy consumption of sugary drinks puts children at greater risk of obesity and disease. This is why Healthy Eating Research created a new toolkit to help healthcare systems add a beverage screener to their electronic health record (EHR) system to ask parents questions about their child's sugary drink consumption. The goal is to identify "unhealthy beverage consumption patterns in young children and [help] families develop healthy beverage habits," according to the toolkit. How Can You Start Screening for Sugary Drinks? The new toolkit shows how health systems can start screening for sugary drinks as part of their electronic ...

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