The U.S. Department of Agriculture’s Smart Snacks Nutrition Standards went into effect at the beginning of this school year, requiring foods and drinks sold in school vending machines and a la carte lines to be healthier. According to a VOICES for Healthy Kids report, the state of Nevada went above and beyond the federal standards and passed a policy ensuring that not only all items sold to Nevada students in school during the school day meet the federal nutrition standard, but also all marketing in the schools must also be consistent with the standard. That means no posters, coupons or fundraising efforts promoting unhealthy beverages, candy, or high-fat pizza can appear in the schools. The new policy is designed to allow schools and school districts to go even further if they ...
Latina moms often have final say over family meals—marketers know this. Kellogg Co., the name behind brands like Fruit Loops, Pop-Tarts, and Eggo Waffles, has a new digital marketing campaign, Días Grandiosos, that targets Latina moms online and on social media like Facebook and Pinterest with recipes they tout as saludable (healthy). But many of their meals are high in sugar and salt—NOT saludable. Tell Kellogg to stop pushing Latina moms to give their kids unhealthy, sugary foods, and instead add more healthy options! Almost all the campaign’s recipes—19 of the 29 recipes on its website—qualify as desserts based on their high sugar content, according to an independent nutritionist. Like: Five recipes using Rice Krispies and marshmallows;
Cookies made with ...
Studies consistently find that youth remain a big target for sugary drink marketing, especially Latino and African American youth. A group of teens in the Bay Area are tired of being mislead and manipulated by these marketing companies, and have decided to do something about it. The Open Truth campaign, a youth-focused effort to highlight the health impacts of sugary drinks and expose precision marketing practices that target young people and communities of color, launched this week in San Francisco. The multimedia campaign includes videos created by Bay Area youth from The Bigger Picture Campaign, billboards in the Bayview/Hunters Point neighborhood, and ads on bus shelters and MUNI buses, BART stations and trains, AC Transit and storefronts around the Bay Area. According to ...
Latina moms often have final say over family meals. Marketers target Latina moms and their families because of this and other reasons—but most of the advertising is for unhealthy food. Let’s use #SaludTues on Feb. 24, 2015, to help Latina moms fight back against unhealthy food advertising by tweeting resources and strategies: WHAT: #SaludTues Tweetchat: “How Latina Moms Can Fight Junk Food Marketing”
DATE: Tuesday, Feb. 24, 2015
TIME: 1-2 p.m. ET (Noon-1 p.m. CT)
WHERE: On Twitter with hashtag #SaludTues
HOST: @SaludToday
CO-HOSTS: The Center for Science in the Public Interest (@CSPI), Rudd Center for Food Policy and Obesity (@UConnRuddCenter), and MomsRising (@MomsRising) We’ll open the floor to your stories and experiences as we explore: Why are ...
We are unveiling six new videos of #SaludHeroes who reduced surgary drinks and improved healthy marketing for Latino kids. Watch the videos, vote for your favorite, and be entered into a drawing for a free T-shirt and jump rope! The videos are: A no-soda resolution in Texas.
Water on every desk in California.
Schools swap out sugary drinks in Virginia.
Grocery stores tag healthy food in California.
Fresh marketing for a corner store in California.
L.A. corner store gets a marketing makeover. Vote for your favorite by Dec. 10, 2014. The video with the most votes gets a featured space on the new #SaludHeroes YouTube channel. See contest rules and more information here. The contest is directed by Salud America!, a Robert Wood Johnson Foundation program to ...
While soda sales are seeing declines, the sales of other sugary drinks, like energy, sports, tea and fruit drinks, is growing rapidly based on misleading health claims, according to a study by UC Berkeley's Atkins Center for Weight and Health (CWH). Check out their findings and download the press release and fact sheets in English and ...
Latino kids are a particularly attractive target for junk food marketing because of their increasing population size, spending power, and media exposure, research shows. What can be done? Learn about the latest efforts to reduce junk food marketing through industry self-regulation and options to improve marketing in local Latino communities at the #GrowingHealthyChange Tweetchat, “Marketing & Latino Kids,” at noon CST (1 p.m. EST) on Tuesday, July 15, 2014. Follow the Tweetchat hosts—@SaludToday, @BMSG, and @CSPI—and use the hashtag #GrowingHealthyChange to ask questions, learn about the latest research and campaigns, and share your own stories and resources that can help drive healthier marketing: DATE: Tuesday, July 15, 2014
TIME: Noon CST (1:00 PM ...
Northgate González Market has come a long way since its humble beginnings. The family-owned and operated California-based grocery store chain, originally founded by immigrants from Jalisco in 1980, went from one 2,500-square-foot store to now 42 stores located throughout Southern California. Despite Northgate’s success, its owners have not forgotten their roots or culture. They seek to offer high-quality products and improve the quality of life for Latinos through their Viva la Salud! Program, which includes bilingual healthy food labels and an entire marketing program aimed at helping customers make wise food- purchasing decisions as part of a healthy lifestyle. EMERGENCE Awareness: Victor González, Senior VP of Marketing at González Northgate Markets, a chain of ...
New research by the Yale Rudd Center explains how marketing negatively not only affects young children, but also impacts adolescents aged 12 and older. “[The food industry] considers children ages 12 and older to be appropriate targets for marketing that encourages consumption of products that can harm
their health. Yet recent research provides convincing evidence that unhealthy food marketing also negatively affects children 12 years and olde,” Yale Rudd Center notes in the report. Highlights from the report include: The adolescent brain is highly vulnerable to marketing, especially when it’s pushing really tempting stuff.
The ways kids are being targeted – through social media and mobile phones – can seem like fun and games. Making it even harder to ...
