A report produced by Food & Water Watch, describing the need for federal regulation of food marketed to children. The publication suggests that the government should lend greater authority to the FTC for placing food marketing restrictions on companies who produce junk food for children, that the FTC be allowed to create mandatory nutrition guidelines, that ads for unhealthy foods be limited, and that food companies should reformulate food products according to healthier ...
According to an update from the Rudd Radar, food companies have begun to shift their focus from younger children to tweens and teen. According to the December 2012 FTC report, "Review of Food Marketing to Children & Adolescents" spending on food marketing towards this age group increased between 2006-2009. ...
The Center for Digital Democracy put out this news release asking Facebook CEO Mark Zuckerberg to place stronger safeguards against ads if the group intends to open up the social network site to children under the age of 13. ...
Editor’s Note: This post is part of an ongoing series that will highlight the Robert Wood Johnson Foundation’s work in Latino communities across the country. SaludToday Guest Blogger: Dr. Jennifer Harris
Yale Rudd Center for Food Policy & Obesity Obesity continues to hit the Latino community the hardest. About 39% of Hispanic adults are overweight compared with 33% of non-Hispanic whites. As obesity increases, so does the risk for chronic diseases like diabetes and congestive heart failure. Food marketers see the Latino community as an important target because it is a large, young and growing segment that is sure to yield lots of future sales. The barrage of food marketing to Latinos—particularly when the pitch is for unhealthy cereals, fast foods and sugary ...
Editor's Note: This is Part 1 of a series on new Salud America! research briefs examining Latino youth nutrition, physical activity and marketing. Today's focus is marketing. As with other children and adolescents, marketing may also have a powerful influence on the health behaviors of Latino youth. A new Salud America! research brief shows that: The amount of time young people spend with entertainment media has risen dramatically, particularly among Latinos.
Latinos are avid users of digital media, including the Internet and mobile phones, among other new media platforms (e.g., Facebook, MySpace).
Latino youth, have been identified as an important target market segment among fast-food and soda companies.
Children viewing Spanish-language TV in the U.S. are heavily exposed ...
Check out the Prevention Institute's new video on junk food marketing to kids: There also is a model letter people can send to the president regarding healthy food marketing guidelines here. And follow the Prevention Institute on Twitter at ...
Hispanic and Latino youth face unique issues when it comes to the obesity epidemic. Among the concerns is that food and beverage companies appear to aggressively market to Hispanic youth. Examples include a recent report that many fast-food companies target Hispanic kids via Spanish-language TV and radio, and companies like McDonald's "meencanta.com" website use Internet gaming to target Hispanics. That’s why PreventObesity.net is partnering with the Mexican American Legal Defense and Educational Fund (MALDEF) and the League of United Latin American Citizens (LULAC) to offer a webinar look at this trend, specifically studying how proposed food marketing principles recently unveiled by the Federal Trade Commission and other agencies could affect Hispanic youth. The free ...
Children as young as age 2 are seeing more fast food ads than ever, and restaurants rarely offer healthy kids’ meal choices, according to a new study by Yale’s Rudd Center for Food Policy & Obesity. The new evaluation, the most comprehensive study of fast food nutrition and marketing ever conducted, studied marketing efforts of 12 of the nation’s largest fast food chains, and examined the calories, fat, sugar and sodium in more than 3,000 kids’ meal combinations and menu items. The study is being presented today at the American Public Health Association’s annual meeting. Some alarming findings include: Out of 3,039 possible kids’ meal combinations, only 12 meet the researchers’ nutrition criteria for preschoolers. Only 15 meet nutrition criteria for older ...
