Search Results for "marketing"

Dr. ‘Dunk the Junk’ Uses Counter Marketing to Teach Kids Better Nutrition


Dr. Dunk the Junk

Can a rap song or graffiti art help kids eat healthier? Dr. Kevin Strong wanted to give it a shot and compete with the unhealthy marketing that kids are bombarded with daily. So founded the “Dunk the Junk” movement to work in schools and through social media to tailor health messages to kids in a fun way to counter junk food advertising. He uses rap, hip-hop dance, basketball, and graffiti art to change what kids think is cool to eat. “I love basketball and I would see a million junk food ads every time I watched,” Strong told Style101 Magazine. “I was just really saddened by the all children that are coming in [to my clinic] real young, devastated by junk food exposure.” The Need for Counter Marketing In his many years as a community pediatrician in Maine, Dr. ...

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Tell Kellogg: Stop Marketing High-Sugar Recipes to Families


BerkeleyPasses Ban Junk Food in Store Checkout Aisles

Moms often have final say over family meals. Marketers know this. Kellogg Co., the name behind brands like Fruit Loops, Pop-Tarts, and Eggo Waffles, has a new digital marketing campaign, Días Grandiosos, that targets Spanish-speaking moms online and on social media like Facebook and Pinterest with recipes they tout as saludable (healthy). But many of their meals are high in sugar and salt. In other words, NOT saludable. Tell Kellogg to stop pushing moms to give their kids unhealthy, sugary foods, and instead add more healthy options! Almost all the campaign’s recipes—19 of the 29 recipes on its website—qualify as desserts based on their high sugar content, according to an independent nutritionist. Like: Five recipes using Rice Krispies and marshmallows; ...

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Marketing Campaign Urges San Antonio Residents to “Veg Out”



Science backs up your mom’s old adage: “Eat your fruits and vegetables if you want to be healthy and strong!” Unfortunately, this message is often lost or unheeded, buried beneath junk food ads relentlessly targeting kids. Leaders in San Antonio, Texas decided to combat the city’s troubling obesity rate with a campaign designed to get kids (and their parents!) to eat more fruits and veggies. The “Veg Out” campaign, backed by science and a coalition of public health, school, city, and other officials, aims to have a lasting impact on the health of families in San Antonio. Marketing Usually Promotes Unhealthy Food Options Awareness: San Antonio is a unique, mostly Latino city known for its rich history and traditions. However, some traditions, like the consumption of ...

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#SaludTues Tweetchat 2/24/15: How Moms Can Fight Junk Food Marketing


mom at home

Moms often have final say over family meals. Let’s use #SaludTues on Feb. 24, 2015, to help moms fight back against unhealthy food advertising by tweeting resources and strategies: WHAT: #SaludTues Tweetchat: “How Moms Can Fight Junk Food Marketing” DATE: Tuesday, Feb. 24, 2015 TIME: 1-2 p.m. ET (Noon-1 p.m. CT) WHERE: On Twitter with hashtag #SaludTues HOST: @SaludAmerica CO-HOSTS: The Center for Science in the Public Interest (@CSPI), Rudd Center for Food Policy and Obesity (@UConnRuddCenter), and MomsRising (@MomsRising) Be sure to use the hashtag #SaludTues to follow the conversation on Twitter/X and share your stories and resources. #SaludTues is a Tweetchat on Twitter/X that focuses on a variety of different health issues. From September 2014 to ...

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Grocery Store Uses Bilingual Marketing to Inspire Healthy Shopping



Northgate González Market has come a long way since its humble beginnings. The family-owned and operated California-based grocery store chain, originally founded by people Jalisco in 1980, went from one 2,500-square-foot store to now 42 stores located throughout Southern California. Despite Northgate’s success, its owners have not forgotten their origins. They seek to offer high-quality products and improve the quality of life for the local community through their Viva la Salud! Program, which includes bilingual healthy food labels and an entire marketing program aimed at helping customers make wise food-purchasing decisions as part of a healthy lifestyle. The Issue of Unhealthy Local Food Awareness: Victor González, Senior VP of Marketing at González Northgate Markets, a ...

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Gregory Aune: The Gear Up Against Kids Cancer Bike Ride


greg aune Gear Up Against Kids Cancer Bike Ride bike ride event

Gregory Aune was 16 when he was diagnosed with Hodgkin’s Lymphoma. Aune spent a year enduring grueling treatment, losing over 70 pounds. But he survived. His experience motivated him to pursue a clinical career and help children with cancer. Today, Dr. Aune is an associate professor of pediatric hematology and oncology at the Greehey Children’s Cancer Research Institute (GCCRI) of UT Health San Antonio, on a mission to find new ways to help and heal patients. That's why he helped found the Gear Up Against Kids Cancer Bike Ride — to raise awareness of childhood cancer and support the mission of the GCCRI. The inaugural Gear Up Against Kids Cancer Bike Ride took place on April 2, 2022, in Floresville, Texas. The 5th annual bike ride is set for 8 a.m. on Saturday, May ...

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Webinar: Difference in Density: Why it Matters for Your Breast Health



Do you have dense breasts?  Half of US women have dense breasts, but many don’t even know it or know how it impacts their breast health.  Watch UT Health San Antonio’s webinar on breast density, mammography, “Difference in Density: Why it Matters for Your Breast Health,” at 12 p.m. Central on Wednesday, January 28, 2026.  This webinar featured experts from the Mays Cancer Center at UT Health San Antonio, a breast cancer survivor with firsthand experience with dense breasts, and a representative from the Susan G. Komen foundation.   Together, they discussed how to talk to your doctor about dense breasts and the steps you should take to monitor your breast health following a dense breast diagnosis.  With this knowledge, patients can feel empowered to talk to ...

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Dr. Francisco G. Cigarroa: Liver Surgeon and Chancellor of The University of Texas System



Dr. Francisco G. Cigarroa, UT Health San Antonio’s Malú and Carlos Alvarez Center for Transplantation, Hepatobiliary Surgery and Innovation Director, still remembers the greatest gift he’s ever received.   It didn’t come in the form of an award, a plaque, certificate, or even a baked good.  It came from a 6-year-old patient.   Cigarroa was astonished when the girl he had operated on a few months prior opened her mouth to sing a song meant especially for him.   He cried.  “To this day it’s still the most beautiful gift I’ve ever gotten, and she had the voice of an angel,” Cigarroa recalled. “Sometimes the greatest gifts come in the most unexpected ways.”  Cigarroa has held many titles over the course of his illustrious career, including being ...

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How Selena Quintanilla-Pérez Continues to Inspire Latinos Today


Selena Quintanilla Perez

As young kids, we all have dreams. Whether it’s a firefighter, a teacher, or an astronaut, we are inspired to do big things. For Selena Quintanilla-Pérez, better known as Selena, she dreamed of being a music artist – and that’s exactly what she did. “She had hopes and dreams just like the rest of us. She had a family that supported those dreams and did what they could to make them a reality. She may have achieved success as a recording artist but she never intended to limit herself,” according to Smithsonian Magazine. To honor Selena during Hispanic Heritage Month, let’s dive into her life, accomplishments, and how her legacy continues to live on in the Latino community. Selena and Her Humble Beginnings The youngest of 3 siblings, Selena was born in Lake ...

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