Attorney General Bill Sorrell is looking to target fast food marketing in his next initiative to fight childhood obesity in Vermont. The state has had penny-per-ounce tax on sugar sweetened beverages already instated by Sorrell, and now they want to begin cutting advertising from directing their marketing toward children. It is in the early stages of planning, but Sorrell is determined to fight childhood obesity in all areas. They do know that this will be a challenge, because of all the laws and policies already in place protecting First Amendment Rights. However they still wish to push forward with this initiative because of their desire to fight childhood obesity in all aspects of life. Sorrell brought in a professor from Dartmouth, Dr. James Sargent, who conducted a study on the ...
The Children's Food and Beverage Advertising Initiative (CFBAI) created in 2008 exists to limit food marketing of unhealthy foods to children. However, participation in CFBAI is voluntary, CFBAI does not limit advertisements viewed on general audience programming, CFBAI does not restrict the marketing of unhealthy food products, and does not limit adolescent exposure to unhealthy food and ...
Recent studies have found that more fast food and junk food commercials are being directed at older children and teens. Although restrictions exist to limit food marketing towards younger children, currently there are no restrictions on marketing food to older children, making them a vulnerable target of food marketers. ...
According to the Federal Trade Commission(FTC), food marketing expenditures are declining. However, self regulation of food marketing does not appear to be doing much to limit the exposure that children have to advertisements for unhealthy foods. A 2012 report published by the FTC shows that while television ads aimed at children have decreased, other avenues such as internet ads and cell phone marketing have increased, and are being utilized as less costly and more interactive strategies to reach children. ...
When focus groups were conducted among parents, the Rudd Center for Food Policy and Obesity found that parents are often unaware of the ploys used by food marketing companies to entice children to consume unhealthy foods. The qualitative research presented in this report demonstrates the need to enlist support from parents in order to limit food marketing to ...
Food companies launch marketing campaigns disguised as charities to schools. Experts agree that too much sugar, salt, and fat, in food marketed to children, is contributing to the childhood ...
An article on CivilEats.com about the movement forming in May 2013 called Moms Not Lovin' It. This movement demands that McDonald's cease in targeting children in their advertising. The article, written by Anna Lappe, focuses on McDonald's past involvement in schools and how McDonald's is still undermining parent's best efforts to keep their children away from the fast food ...
The FTC's report found that digital marketing for sweetened beverages and snack foods were directed to Hispanic and African-American teens. Sporting events, such as soccer games, were sponsored by sweetened beverage companies, and soccer themes were used in ads for cookies. According to the FTC some food and beverage companies created initiatives to encourage healthy lifestyles among Hispanic children and their families. Access this report from 2012 here to learn more about the state of food marketing to ...
This slideshow presentation, from the Rudd Center at Yale University, demonstrates good and bad examples of how various companies fared in their food marketing efforts aimed at children. In an easy to view set of slides Rudd features the best and worst practices in 2012 from the varying fast food or junk food ...
