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Dr. Amelie G. Ramirez, director of Salud America! at UT Health San Antonio, is featured in a COVID-19 vaccine confidence-building communication campaign from the Ad Council and COVID Collaborative.
The campaign, “It’s Up to You,” aims to reach people of color.
Latinos are disproportionately impacted by COVID-19 amid vaccine misinformation.
They are a special campaign target, with communication materials in English and Spanish, including four videos from Ramirez:
- Is the COVID-19 vaccine safe and does it have any side effects?
- ¿Qué efectos secundarios puedo esperar si recibo la vacuna COVID-19?
- Why is the COVID-19 vaccine important?
- ¿Por qué es importante para los latinos recibir la vacuna COVID-19?
“[The campaign] encourages audiences to get the latest vaccine information—knowing that personal education is the first step in building vaccine confidence. It’s OK to have questions,” according to the website. “We want to acknowledge Americans’ concerns, provide answers to their questions, and get us all on the road back to the moments and people we miss most.”
Ramirez and Raising Awareness of COVID-19 Prevention, Vaccination among Latinos
Dr. Amelie Ramirez and her team at Salud America! at UT Health San Antonio are working hard to promote vaccine confidence and answer Latinos’ big questions about the vaccine.
Ramirez is doing this in a variety of ways:
- Creating the Salud America! Latino COVID-19 Vaccine “Change of Heart” Bilingual Storytelling Campaign to share real Latinos who demonstrate vaccine confidence (here in Spanish).
- Producing Salud America!’s weekly updated post on U.S. Latino vaccination rates (and a Q&A in Spanish).
- Joining the Latino USA podcast to answer Latinos’ COVID-19 vaccine questions.
- Providing a vaccine Q&A for UT Health San Antonio.
- Joining Facebook Live vaccine events from Univision (watch here) and the Black Coalition Against COVID-19 (watch here).
Ramirez also is featured in a recent article in Latino Leaders magazine.
“We want our families to be able to get back together,” Ramirez told Latino Leaders. “And the best way to achieve what we want is to get the vaccine right when it is available. Vaccines help our bodies become immune to a virus without becoming ill from it and it will make it possible to visit our sisters and brothers, parents, and abuelos and abuelas. And to be able to do our jobs and go to school safely.”
What Can You Do to Help?
We can do our part to help Latinos.
Fight the spread of COVID-19 by sharing resources to educate our communities and learn the facts about the pandemic. Make sure you know misinformation when you see it and help educate others about the facts.
If you or anyone you know is still hesitant about getting vaccinated, read these Salud America! stories. They feature real Latinos who had a #VaccineChangeofHeart and decided to get the shot after initially being hesitant.
You can also check out the “Juntos, We Can Stop COVID-19” digital communication campaign from Salud America! at UT Health San Antonio. This campaign helps Latino families and workers take action to slow the spread of COVID-19.
The #JuntosStopCovid campaign features culturally relevant fact sheets, infographics, and video role model stories to encourage Latinos to change their public health behaviors.
You can share the campaign with your friends, family, and colleagues!
By The Numbers
142
Percent
Expected rise in Latino cancer cases in coming years
