You know junk food marketing to Latino kids is a problem and degrades Latino kids' health. But how do you communicate this issue to others? A new framing brief by the Berkeley Media Studies Group (BMSG) can help you communicate more effectively and frame the targeted marketing of junk food to children of color as a health equity issue. Understanding and communicating effectively about how junk food companies specifically target Latino children is a critical step toward action and achieving health equity.
Targeted Marketing is a Health Equity Issue
Targeted marketing of junk food to Latino children is a major obstacle because food and beverage companies aggressively target Latinos in their communities and schools. California passed historic legislation this year to ban ...
Many American kids eat two out of three meals at school. Schools must offer healthy food and drinks, especially for Latino students who are more likely than their peers to face an unhealthy weight, unhealthy neighborhood food options, and unhealthy early development. That's why schools should offer plain water with meals—not milk. So says a new study by University of Illinois researcher Ruopeng An, which encouraged children to drink plain water with their school lunches. This simple switch from milk to water at school could prevent more than a half-million kids from becoming overweight or obese, and trim the costs of obesity by more than $13 billion, An's study suggests. "The nutrition profile doesn't change much when people increase their plain-water intake, but we ...
Having easy access to healthy food can drastically change the way we eat. So it's alarming that Latinos neighborhoods lack grocery stores and other healthy food options, while abundant in fast food. Policies that aim to make healthy food access a priority can improve the quality of food we eat, stimulate economic growth and create jobs. That's why three nationally recognized policy think tanks—the Vermont Law School's Center for Agriculture and Food Systems, the Public Law Center, and the UConn Rudd Center for Food Policy and Obesity—partnered to launch the Healthy Food Policy Project (HFPP). The HFPP will focus on making healthy food access a priority for socially disadvantaged and marginalized groups, promote health equity, and support local economies through ...
This is part of the Salud America! The State of Latino Early Childhood Development: A Research Review »
Latino Kids Start Developmentally Behind their Peers
Although Latino children may be of similar weight at birth and equally able to thrive in the first 2 years of life compared with white children,96 their ability to reason and remember tasks (cognitive processing skills), verbally communicate, and identify letters, numbers, and shapes (preliteracy skills) lessens significantly by age 24 months, and these disparities appear even more prevalent in Mexican-American children than in other Latino subgroups.1 In general, a 15- to 25-percentage point gap exists for Latino children relative to their white peers.97 Children who start behind in kindergarten often stay behind. See more in ...
This is part of the Salud America! The State of Latino Early Childhood Development: A Research Review »
Latino Kids Have Limited Access to Healthy Foods
Pediatric obesity is an important public health issue. Targeted efforts to curb child obesity rates are necessary, especially among Latino children, as this sub-group is more likely to become overweight before entering elementary school than children of other ethnic groups.11 Obesity in Latino children increases health risk factors and can also impact school performance.11,54 A main contributor of overweight and obesity in Latino children may be their limited access to healthy food. See the full Salud America! research review on Latino children and healthy food access.10 Some recent study results appear mixed on this ...
This is part of the Salud America! The State of Latino Early Childhood Development: A Research Review »
Introduction
Childhood development is a dynamic, interactive process that is not predetermined by genetics, but is hindered by lack of proper care, services, and support. Proper childhood development is critical because 90 percent of brain development occurs by age 5. Latino childhood development is particularly important because Latinos make up 26 percent of US children younger than 5. The Latino population is one of the fastest-growing U.S. demographics, yet 12 million Latinos live below the poverty level.1–3 As such, many Latino children are at risk of not receiving the care and services they need during their formative years, which may have negative effects on their early ...
TV host Karla Martinez, nutritionist Chef Lala, yoga instructor Yudy Arias, and dentist Karent Sierra are teaming with Colgate Total on a new campaign to empower Latinas to invest in healthy lifestyles, beginning with proper oral health. For the campaign, called Simplemente Saludable (Simply Healthy), each woman will highlight ways to shake up health routines. Karla will speak on women's empowerment and self-help. Karent will open up about the best oral health routine and tips for a healthier smile. Yudy will share new at-home exercise routines. Chef Lala will provide nutritious ways to enjoy traditional Latin cuisine. For example, Chef Lala shared these six tips related nutrition: Apples are a healthy source of sweetness, but they could shake up the plaque that ...
Research has long shown that Latino kids see a lot of unhealthy food and drink ads on TV. But now a new study shows that food companies heavily target Latino kids on the Internet, too, according to a new study from the University of Connecticut Rudd Center for Food Policy and Obesity. What's worse, the Rudd Center also has confirmed a troubling "health halo effect." That is, when food manufactures promote good nutrition and physical activity in ads for unhealthy products, children can be misled and confuse their understanding of good health, according to researchers, via a separate study. The new findings have big implications for Latino kids, who suffer higher rates of obesity and worse health outcomes than their peers.
Targeted Online Marketing To Latino Kids
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On Oct. 15, 2017, California Gov. Jerry Brown signed a law that bans schools from marketing unhealthy foods that are not allowed to be sold or served in schools. This law, Assembly Bill 841, also forbids schools from partnering with companies for programs that reward students with foods or drinks that do not meet USDA Smart Snacks in School regulations and other standards. The idea is to help students make healthier food choices. "This law will help ensure that students receive consistent messages from their schools about the importance of proper nutrition as well as reinforce parents’ efforts to help their children choose healthy foods," according to a report by Changelab Solutions. This will lead to "healthier students who are better able to thrive academically."
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